This past Thursday, I was an exhibitor at the Beachwood (OH) Senior Expo. The location was great–literally kitty-corner to where I live. It was the second Senior Expo I have participated in during 2024.
The expos generally have a room or two with vendors aimed at older adults. These include insurance companies, health care providers, senior living facilities, end-of-life organizations, home healthcare, and wellness companies. I was the only vendor providing fitness services at this expo.
I found a couple of interesting trends at this expo (some of which were shared with the one earlier in the year). First (it was on Halloween day) and that meant that most of the vendors had bowls of candy out; for some of the attendees, this was the big draw. I do have to question whether all that sugar is such a good idea for older adults; I did see one table handing out “healthier” treats and another with apples. I served nothing but I did have free pens! Second, more than half of the people with whom I spoke are actually involved in a regular exercise; Silver Sneakers and local community centers with fitness facilities are making a difference. This is a positive trend and it is good to see our government making it easier for residents to exercise. Third, I try not to be judgmental, but many of the folks who told me that they do not exercise at all seemed to be the ones who needed it the most; there was a lot of bad posture and weight management issues. There are also many people who exercise every now and again but do not have a consistent program. Fourth, there are a lot of really excellent, caring folks out there who are devoting their lives to help older adults; the networking group that sponsored the Expo has some fine folks who do the work they do not just for the salary, but because it is very meaningful to them.
In the end, I only got a couple of leads, but it never hurts to be out there getting the message to people who need to hear it. There will be more Expos in the future. There were about 200 attendees on Thursday; hopefully, we can reach even more seniors in the future.
Kosher Fitness 