We are living in an oxymoronic world. Many states and cities are continuing to “open up,” while infection rates for COVID-19 are surging.
It is true that the economy added more jobs than expected last month, but that reporting was from before the “second wave” made its appearance in full force. I am not an economist, but from my little corner of the fitness world, it looks to me like we are in for a lot more pain before it gets better.
My gym began a phased opening at the beginning of June. Before that, I was training clients on-line–at first, free of charge (the JCC paid a salary based on my previous paychecks), and after May 15 at the regular training rate. Needless to say, business for me is way down; it is true of many of other personal trainers too. I may be hit especially hard because I train many seniors and super-seniors who are especially vulnerable to infection and complications/death (and therefore don’t won’t come to the gym) and who are also skittish about using on-line platforms for their workouts. I know that many of them who truly benefited from their training regimens pre-COVID are rapidly losing fitness ground.
Additionally, because of the limitations on how many folks can use the gym at a given time (and even then by appointment only), there are less people at the gym and fewer folks taking tours and joining. This results in less opportunities to meet people and build my business. So, things are not great and there are few signs of much improvement. On the contrary, with the current surge (and no end in sight) it could get much worse.
If folks cannot come into the gym, they may wonder why they are paying monthly membership. I’ve lost a few clients this way as well. Their feeling is that they should not have to pay the same membership fees to train on-line as in-person; they are not using the building, its locker rooms, cardio equipment, pool, etc., so way pay for all that?
This becomes a downward spiral that affects trainers and gym facilities. Even those gyms that just threw open their doors at the first chance will likely see another downturn as infections rise and fears along with them. ow will they build their business?
Of course, if I am making less money as a trainer, that means I have less money to spend on all kinds of other things which in turn further weakens the economy. It is a vicious cycle and the federal government IMHO is not showing enough leadership and creativity.
Personal Training is only one example. The same thing is happening in spectator sports, restaurants, houses of worship. Things are spiraling downward.
It is clear to me that without appropriate and speedy intervention OR a radical make-over of the industry OR effective vaccines/treatments, gyms will not survive. People are not willing to risk their lives to improve their health/fitness.
In the meantime, I am doing my best, trying to motivate my clients and be the best trainer I can be. Hopefully my efforts will trickle down and water some seeds that lead to growth–not only for me, but for my clients, and the economy. There is a long, arduous road ahead.