The New York Times ran an article at the beginning of the year that addressed the changes that had occurred in the fitness industry–in particular with fitness facilities–since the onset of the COVID-19 pandemic. It focused on individuals who decided to forego the gym and were willing to pay thousands of dollars for personalized workouts. The examples in the article were somewhat extreme, but they point to a significant trend that has been addressed in later publications as well.
Gyms are having a tough go of it. During the time when gyms were shut down, people invested in equipment to use at home; some spent heavily on products like Mirror, Peloton, weights, mats, etc. I have an elliptical in my home now too! The spending spree continued when gyms re-opened but much of the public was reticent to re-enter them. I work with some clients who have nothing more than a pair of 2-pound dumbbells, but I also have clients with an array of weights, exercise balls, resistance tubes, and cardio equipment such as recumbent bikes and treadmills. With so much invested at home, why return to the gym…and start paying those monthly fees?
Still, there was something that was missing. For many people, it is hard to stay motivated at home. There are those that worry that they may not be using the right equipment or using it correctly. Enter people like me, entrepreneurs who have stepped into the personalized virtual and in-person training domain. I started my business just under a year ago and left the gym where I worked a few months later; my schedule is almost completely full and the inquiries continue on a regular basis.
What I offer is more convenient, less costly, and no less effective. There is no monthly gym membership to pay in addition to my personal training fee; I have much lower overhead and can pass those savings along to my clients. There is no commute–either I come to the client’s home or we Zoom–which is an extra bonus for older adults. There is also no worry about whether the guy coughing on the next treadmill over has been vaccinated or not.
This business model is one that I imagined before the pandemic arrived; the events of the last 18 months only accelerated the demand for it. Offering a niche service–training only older adults–has put me in even higher demand. The next step is finding ever more innovative ways to meet seniors in the virtual and “real” world to help bring fitness to an often-overlooked demographic knowing that many senior adults will never go back to the gym. I am proud of the work that I am doing–and, more importantly, of the results my clients are seeing.
Not going back to the gym? You are part of a growing trend. The next question is: what are you doing to keep yourself fit and healthy as the pandemic drags on…and in the years beyond it?