
Over the past several weeks we have heard a lot about how changes in the US economy have affected the job market, peoples’ willingness to make purchases, and retirement accounts. On-and-off-again tariffs and trade wars have impacted a large swath of the American public. These changes have hit the fitness industry as well–even my own company, At Home Senior Fitness.
Last week, I had a client email me that she was going to need to take a break from training for a while. She is retired and relies on her retirement accounts to pay for her expenses, including working out with me twice weekly for the last 5+ years. Her accounts took a bad hit as the stock market lost value and she is concerned that her money may not last as long as she thought; this called for some tough decisions, and dropping my services was one of them. While it is my hope that the economy will improve, I do not know if I have lost a client for a short while or for good. This obviously impacts me as well–especially since the majority of my clients are retired and on fixed incomes.
A couple of years ago, I blogged about a related topic. Many people view belonging to a gym or using the services of a fitness professional to be a luxury. The reality is that money put toward health and fitness should not really be considered discretionary; without good health and the ability remain active and independent, what good are the financial savings? In the long run, it is much less expensive to keep in shape than it is to become sedentary. It is not unlike doing maintenance on a car; if you keep to a regular schedule it will cost money–but much less than repairs later on as a result of neglect.
I know that these are tough times for many. I am fortunate to have lost only one client (and hopefully only temporarily). Short-term decisions about saving money, however, may end up having long-term implications. Let’s not lose sight of our priorities.








