
A friend on Facebook who is close to my age was recently lamenting that she had a doctor who looked like he might have just graduated from high school–let alone medical school! I commented that this was fine with me since I want a doctor who will not retire in the near future; this already happened with my primary care physician a few years ago.
Older adults looking for a personal trainer may have similar concerns in their selection process. What factors should be considered when choosing a trainer who will be with you for the long haul? In some gyms there is a lot of turnover; this is less often the case when it is an independent trainer running his/her own business like I do. What should you look for when making the choice?
John Preston in a recent article for IDEA Fitness Journal researched two related topics: 1. Does education matter for personal trainers? In other words, does having a higher level of education affect the success of a trainer in his/her career? This is related to 2. Does the level of education help with client retention? Is a trainer more likely to hang on to clients for longer if s/he has a higher degree of education?
To cut to the chase, Preston’s research concludes that neither the level of education nor the number of certifications seem to be significantly associated with how much a trainer actually knows (based on a 24 question exam given to participants in the study). Furthermore trainer knowledge does not correlate to greater retention. Two factors were found to influence how long a client stays with a trainer. 1. Facilities with less than 1000 square feet (usually an independent gym) and those with over 30,000 square feet (mega-gyms) had the highest level of retention. In the smallest gyms (or a business like mine where we come to a client’s home) there is more likely to be a personal attachment and loyalty to the gym and the trainer; in a mega-gym, there are usually many other perks such as lots of equipment, many classes, a swimming pool, upgraded locker rooms, etc., that make it worthwhile for members (usually wealthier) to stick around. 2. The longer a trainer has been in the industry, the more likely they are to retain clients; those with10+ years have the highest retention rates. Interestingly, the veteran trainers also have the highest level of knowledge; this may be due to the requirement for continuing education as well as a greater commitment to their career. For comparison, most of the trainers in the study had only been in the industry 3-5 years.
What does this mean for older adults looking for a trainer who will not abandon a client? The more experienced s/he is the likelier they will be around in the long-term. Additionally, your search might best begin in a very small or very large gym.
Why is the long-term relationship important? As with doctors (hair stylists, dentists, etc.), we depend on those who give us services to understand us and be committed to our welfare. We appreciate the relationship. We feel like we are getting value for the money we spend. The longer we work with a trainer, the more likely we are to meet–and exceed–our fitness goals.




